The SEO ingredient in business marketing
Actually most business owners don’t know what SEO is, or for that matter how it works and what the benefits of good SEO are in business marketing. Search Engine Optimization is what SEO stands for, this is very foreign to a lot of people, but here is a brief summary of what it is. First we usually use the term when referring to material that is displayed in the internet especially for business marketing, secondly the word optimization means making the most of what you have in the internet so that it is easily and quickly found by prospect customers, and third the words “search engine” refer to the application people may use to do a search in the internet, there are way too many to mention, but at the top of the list and most popular to all is Google, then you have other search engines such as Yahoo, Bing, Ask, dogpile, Metacrawler, Altavista, etc. With that explained, it is easier to explain that search engine optimization refers to the business marketing techniques you use to improve or enhance your web site for search engines looking for your stuff.
Business marketing optimization
The issue of optimizing your website and pages is no longer a matter of selecting a few good keywords for business marketing. That used to be the case until they realized that a lot of websites were loaded very heavily with keywords, but the sites were not offering relevant content, then they noticed that many websites had no history or relevant links, and a bunch of other issues that changed the rules of the game completely, particularly for business marketing. So today, SEO requires more than just selecting a few keywords, it requires that you have a strong internet presence everywhere and ensuring that your content matches your business marketing keywords. Now the question to many is, how can I ensure my business has a strong visibility in the internet? That’s where all the other buzz words start to make sense, you’ve heard of social media, reviews, citations, directories, and business listings, right? Well, that is exactly where you can start building visibility for your business.
Other business marketing tools…
I may be jumping off a bit too fast here, I will talk about these other buzz services later, meanwhile it’s worth mentioning that the content of your website must match and include many of the keywords you want to be found under, that should be your priority in business marketing. For a lot of businesses the task may require rewriting their site if their pages do not have content relevant enough to the words people use to find your business. For example, a toy store offers various unusual toys in addition to items used for birthday parties, but they make their money in educational toys, however, their website has pictures of the unusual toys with non-descriptive words, and tons of birthday party stories, so when people do a search for unusual toys they will not find them right away, perhaps on the second of third page (and nobody clicks past the first page to find something); if people search for birthday party arrangements, they may be frustrated to find that this store only sell items for a party but they do not offer party arrangements, and if someone is looking for specific educational toys, they will never find the toy store because they have not included the educational toy descriptions. In short, you need to describe with your keywords the items you want to be found by, in your pictures, in your links, in the content of your text, and every relevant title in your site.
So what are the benefits of SEO for your business marketing strategy?
When you optimize your site or simply said, “you have the correct SEO” on your site,
you will be ranking at the top 10% of search engine results when people are looking for what you offer,
instead of landing on the 2nd or 3rd page or worst yet on page 10. That’s what the big buzz is about
SEO, ranking at the top of what you sell and beating your competitors.
Business marketing strategies within budget
Now you are probably thinking as a business owner that is too much to do yourself, but with a lot of learning and patience you’ll be able to optimize your website yourself. However, you would be better off hiring an expert to do it for you. In all honesty this may cost a lot of money, at Biz Ventura we are able and willing to lend a helping hand at an affordable price to you. Biz Ventura Marketing offers information and options you may find completely free available to businesses to improve their internet presence, we can help you with the right business marketing strategy. If you are in the Washington DC area, you can have a free analysis of your business marketing and spend two hours discussing the benefits of online and mobile marketing and how they can help your business marketing without breaking your budget. Visit our contact page for more information. Give us a call or chat online, we are here to help you and earn your business.